The multiple could be a benchmark to project KSO’s revenue in the future, but we need to consider the difference in Chinese and American markets’ user preferences.
MSO’s revenues from business-end users are six times the number of consumer-end users in F2019 – USD 27.4 billion vs.
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Both companies have cloud services, gaming, office software and other similar business units. KSO’s membership plan, Daoke.Īs a competitor of MSO, its parent company is also a head-to-head player of MS to some extent. Plus, add-on services including drive space extensions, premium account functions will help to raise ARPPU accordingly. Cloud-based products optimize user experience like ‘save-as-you-go’ and ‘open-at-anywhere’ and thereby increase user stickiness. Supported by its sister company Kingsoft Cloud (KC:NASDAQ), KSO offers cloud-based document function, competing with MSO 365 in China while G Suite is not accessible in the market.
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For a long run with increasing enterprise services penetration and improved user retention, KSO can reach CNY 100 million in subscription revenue in 2-3 years.Ĭloud document services is also the driver pushing the increment in the subscription as well.
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KSO offered free services during the pandemic, which boosted the MAU but lowered ARPPU. However, the COVID-19 influence might be stronger than we expected. Based on the paid-user MAU in 2019 and a 3-yr CAGR of 149%, the paid-user MAU may rise to around 15 million at the end of 2020 and yield revenue from the section to more than CNY 85 million. The average revenue per paying user (ARPPU) was CNY 54 in 2019. During the same period, paid-user MAUs rose from 0.78 million to 12.02 million, which accounted for 2.92% of the total MAU rate in December 2019. The company claimed that more than 50% of China’s Fortune 500 companies purchased its products and services and all five national commercial banks (ICBC, ABC, BOC, CCB and BOCOM) and over 85% of SOEs are its clients.Įxcept for the dominant position in government and SOE document processing market, KSO sees a healthy growth in product subscription: revenues generated from product subscription increased from CNY 6.4 million (USD 0.91 million) in 2016 to CNY 68 million (USD 9.71 million) in 2019, CAGR 120%. But for small- and medium-sized businesses, WPS set can satisfy document processing needs.īesides SMEs, China-based KSO is a trusted business partner for government, state-owned enterprises (SOEs), and companies in the domestic market.
For big enterprises, Microsoft is their favorite because it is powerful in building an inclusive enterprise IT environment to meet corporate needs, not just document processing. From the DOS version WPS 1.0 to the current WPS Office, it evolved into a product that can compete with MSO on a global scale, though MSO still holds the stake. Prior to Microsoft Office’s (MSO) break-in and prevailed software piracy in the mid-1990s, WPS had been doing well in the early 1990s.īeing a cornerstone product of Kingsoft, the office document kit WPS has been upgraded four times during the product lifespan. The great success of WPS 1.0 made Kingsoft into a big name in the Chinese software industry.
WPS had taken over 90% of the market share in China, said the corporate Chairman Lei Jun in an interview. Introduced in an earlier piece, the founder Qiu Bojun (求伯君) founded Kingsoft in Shenzhen, China and published Word Processing Software (WPS 1.0) in 1988. The article is a guidebook of KSO’s development, market position and business performance. Though spun off from the corporate parent Kingsoft Software (03888:HK) in 2019, the company is the origin of the whole Kingsoft story. Kingsoft Office (KSO, 688111:SH) might be a name less recognizable than WPS Office, the company’s office document processing software.